Eves24: Work

2017

The Cool Summer Look

12:04:00

By Rashida Kapadia : An Expert Personal and Corporate Image Consultant and Corporate Trainer.

The summer is here and with all its warmth it also brings with it the long awaited holiday season. It’s also the season to gorge on the delicious mango, watermelon coolers, mint iced teas, peach margaritas, ice-creams and frozen desserts. It’s also the season to go off to your favourite destinations or socialize in your hometown. Get into your whites and pastels, flowery summer dresses, lacy shorts, linen pants, soft cotton skirts and flowy mul kurtas. Since its not practical to get into heavily embroidered or rich fabrics, you can add a touch of class with some real diamond baubles.

Here are some tips on creating a cool summer look:

A Casual Brunch

For a casual brunch with family or friends you can wear a pair of pastel culottes with a white crop top Accessorize with a single bracelet and a pair of smart studs. Tie your hair up in a high pony leaving a few strands loose to add a soft look to your face. Wear a tinted sunscreen, some mascara, a pink lipstick or lip gloss and you are ready to go.

A Sundowner Party

For a sundowner party, the dress code is something between casual and evening wear. Breeze into the party in a flowy printed kaftan style dress paired with gladiator heels. For an elegant edge, wear a sleek diamond necklace, a statement ring, a classy watch and make heads turn.

A Beach Wedding

For a beach wedding, you could wear a long skirt or palazzo pants with an asymmetrical kurta or a short knee length tunic with ruffle sleeves. You could accessorize it with an unconventional bangle and a pair of flower shaped earrings. Minimalistic magic!!

A Boat Party

For a boat party on a cruise liner, a cold shoulder printed gown with a pair of ankle strap stilettos will make you feel young and carefree. Add some colour to your monochrome outfit by wearing a pair of ruby earrings and a ruby ring encircled with diamonds.

Make the most of summer and enjoy each day to the fullest. Here’s to diamonds and soirees and champagne and strawberries. Cheers!!

Rashida Kapadia

Rashida Kapadia is an expert experienced Image Consultant from the Fashion Image Institute, USA. She is also a certified fashion designer and corporate trainer. She is passionate about mentoring people to help them find their own individual style and through this assist them to simplify their lives and give them the confidence to become successful in their professional as well as personal lives.

Website: www.imagemakeover.in Email: imagemakeoversbyorchid@gmail.com
Facebook page: https://www.facebook.com/imagemakeover.in/
LinkedIn: https://www.linkedin.com/in/rashida-kapadia-21184b17/
Instagram: https://www.instagram.com/imagemakeovers_by_rashida/

2016

9-5 Makeup Tips

17:40:00

By Neha Suradkar : A Makeup & Nail Artist and Trainer, a Style Coach™, an Etiquette Trainer, a Corporate Coach and a Fashion Educator

Turing out to be well groomed everyday could be daunting for some of us and we often tend to get away from it by saying ‘I don’t have time’ or sometimes we tend to put all the makeup we have thinking the more stuff we have on our face, the better we’ll look. Both extremes are not right and should be avoided.

Read the tricks of makeup to look your professional best any time and every time.

1. Skip the foundation: Go for BB Cream or CC cream or a tinted moisturizer for a light coverage and even skintone.

2. Don’t forget your Concealer- Nothing looks worse than dark circles under the eye, which are even more evident once you become a mother. Pick up a good concealer and/or a corrector if required to conceal them and give you an even tone and brightened eyes.

3. Prefer Creams over powder- When selecting your blush or an eyeshadow for daily wear, go for cream products. These blend well into your skin and give natural finish. Avoid cream products if you have really oily skin.

4. Natural Eye Shadow- For a professional look, go for an eye shadow that is just two shades darker than your skin tone in nude shades.

5. Wear your Mascara- Mascara not only lengthen or add volume to your lashes but they also open up your eyes and make them look bigger. Concealed dark circles with only mascara can sail you through the day if you don’t have time to put on anything else.

6. Ditch the glitter or excess shimmer- Matte textures can make your face look really flat, go for a bit of shimmer which will add dimension to your face. Avoid too much of shimmer and completely avoid glitter in workplace.

7. Lip Balm and Matte Lip colour are your best friends- Matte lip colour is best for daily use. It gives intense colour and neat finish to your look. However, matte lipsticks can make your lips feel dry. To avoid this problem, make sure your lips are well exfoliated and apply lip balm atleast 10 minutes before applying lipstick for it to be absorbed well into the lips.

8. Natural Nails- Apart from your face, your hands are the most noticed part of your body. Keep your hands well moisturized with a hand cream. Avoid dark nails at work, go for natural shades of nail paint or for French manicure. Nail art should also be avoided.

So, hope following these tips, you’ll look presentable and professional all the time!!

#BreakStereotypes

True Diamond : Saumya Gupta - Turning disappointment into distinction, fashionably

13:04:00

For your consideration, here’s a story...

Image Credit: http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/4500x2727+0+136/resize/660x400!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/midas/706292c5a6955fcf0f792cdb7b7b7390/202729703/stock-photo-airplane-in-the-sky-at-sunrise-209155915.jpg

A young woman with dreams of touching the sky, loses her way, thanks to the global recession. Having sunk a significant amount of money on her pilot training, she’s quick to be branded a ‘failure’ by all and sundry. She takes up a job in order to contribute to the family’s income.

Image Credit:http://www.cornelsen.de/fm/1271/Indian_CallCentre.png

One night, contemplating her journey, the young woman is disappointed with the place she is currently in. She refuses to make peace with her lot and starts looking for ways and means to better her (and her family’s) lot in life.

Image Link: http://www.pdd.co.uk/media/260574/26032013_-_fashion_retail_space_-_shop_examples.jpg

A unique opportunity presents itself in the form of casually retailing fashion, when she purchases a few items of clothing and sells them for a decent margin to friends and acquaintances. Convinced that this is what she wants to do, she exits her job, struggles hard and eventually ends up as the face of her own clothing brand.

Sounds like the story to an inspirational Bollywood film, doesn’t it?

Image Link: https://cdn3.yourstory.com/wp-content/uploads/2016/02/Saumya-Gupta-HS.jpg

Meet Saumya Gupta, most people today know her as the jetsetting face of the popular fashion brand ‘Ten on Ten’, but in 2008, when the global recession crippled the economy, Saumya had just sunk close to Rs. 50 lakh into a pilot’s training programme in the States, hoping to become a high flying aviator.

When the global airline crunch hit, she was left stranded, without a job. But the restlessness of a beautiful mind is what spurred her on. She first accepted a job in a call centre and began making a lot less than what she was ‘trained’ for. When one day she was reflecting on her life’s journey, she couldn’t help but break down. But like a phoenix rising from the ashes, the Bombay born and raised youngster, chose to show her mettle and began exploring her options.

In an interview to YourStory, Saumya expounds on her journey, “Luckily, the day I decided to change my field and officially throw a potential Rs. 50 lac career out of the window, my parents said they believed I would still go far and that they wanted to see me happy even if it meant changing my career. Even though they clarified that they may not have the funds to invest in my business, their approval would suffice for now, I thought. So, I started my business with the simple goal of being able to pay bills and rotate the money.”

It began with an exhibition at her home, of export surplus branded garments. Slowly but surely it expanded to more and more such events, and finally to a full fledged e-commerce store which is one of the most successful startup stories, you will ever hear. A true testament of what a restless, untiring desire can achieve! We at Eves24, salute the passion, relentlessness and true grit of Saumya Gupta, a veritable #TrueDiamond, if there ever was one!